MY FIT FOODS BRAND REFRESH
My Fit Foods® is on a journey to revolutionize the way the world eats. They offer grab & go meals that are handcrafted fresh daily.
Mission Statement: Our mission may be hearty, but our delicious grab & go meals are healthy — and handcrafted daily with fresh, familiar ingredients by our team of chefs. We believe healthful eating shouldn’t sacrifice flavor. So, we work to prepare food that tastes as good as it feels.
I joined the My Fit Foods® journey and helped them course correct their brand identity. Even though this wasn't a complete brand overhaul, I was tasked to bring freshness, taste, and color to the forefront of the brand. We wanted to get back to the basics and then start evolving the brand from the ground up. I led and managed the Art Direction, design and execution. Below you will find a collection of that work including but not limited to: Window Graphics, Posters, Shelf Tags, Stationary, Photography Direction, Digital Marketing, Email Marketing, Social Media Banners and more.